| Dear Ray,
You have now been working with the sales
teams at European Foods Wholesalers
for 4 years. During that time, our market
has changed dramatically.
Competition is very fierce and we need
"smart" salespeople to survive
in an increasingly cut throat industry.
With slim margins, increased overheads
and new technology, there is no room for
"order takers". We could have
sent our salespeople to those “quick
fix”, high cost seminars that supposedly
offer immediate solutions. However, we
chose a long term training and development
programme for our sales team.
Ray, you are an integral part of our team.
Your tailored training programmes are
customised to our business and your mentor/coaching
approach to our sales team's ongoing development
is delivering the desired results. At
the end of the day we need sales results
AND WE ARE GETTING THEM.
Regards,
Catherine Ferrari
Sales and Marketing Manager
European Foods Wholesalers Pty Ltd
Tel: +61 8 9328 7455
Email: cathferrari@europeanfoods.com.au
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